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📱2024Apple new product launch
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2024-9-10
2024-9-13
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Apple Launch Event 2024
Themed “It's Glowtime,” the event is expected to be one of the largest in recent years, with upgrades to the AI-tailored iPhone 16 and iPhone 16 Pro series, as well as the Apple Watch Series 10, the 10th anniversary smartwatch, AirPods Max 2 and AirPods 4. Series 10, AirPods Max 2 and AirPods 4.
 
iphone 16 pro, iphone 16 pro max with larger screens
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Apple's newly announced iPhone 16 Pro lineup is expected to deliver outstanding performance and innovative features. iPhone 16 Pro and Pro Max, priced from $999 and $1,199, respectively, will be available for pre-order on September 20, starting this Friday. The phones are powered by the new A18 Pro chip, a 3nm processor with a 16-core neural network engine that delivers a 17 percent increase in performance over its predecessor, a two-fold increase in GPU performance, and support for faster USB-3 and ProRes recording.
iphone 16 pro features a major camera upgrade
In terms of photography, the iPhone 16 Pro's camera system has been significantly upgraded with a 48MP Fusion Wide-Angle Prime Lens, 48MP Ultra Wide-Angle Lens, and a 5X Optical Zoom Telephoto Lens, all of which can be operated using the new Camera Controls. In addition, the model supports 4K 120fps recording format with slow motion effect and is compatible with Dolby Vision and ProRes modes, giving users the freedom to adjust the playback speed during playback. What's more, users can change the style of the image after shooting, adding creative flexibility.
PRO MAX Largest Screen Ever
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The display on iPhone 16 Pro has been expanded to 6.3 inches on the Pro model and 6.9 inches on the Pro Max for an even better visual experience. The built-in voice recording feature features four professional voices, spatial audio recording and the new Audio Mix mixing effect, which takes voice memo quality to the next level. In addition, iPhone 16 Pro features significantly improved battery performance, with the Pro Max being the longest-lasting iPhone ever, so fans can look forward to that.
The lineup also introduces more MagSafe accessory options, including new cases and charging cables, and support for Qi2 wireless charging technology to further enhance the user experience.
 
Summary of key features of iPhone 16 Pro/ iPhone 16 Pro Max
  • Increased screen size to 6.3” and 6.9
  • A18 Pro processor with significantly higher performance and lower power consumption
  • 48MP wide-angle main lens with 2x lossless zoom
  • 4K/120fps Dolby Vision recording support
  • New camera controls for flexible access to photography functions
  • Visual Intelligence function for real-time information
  • Support for satellite communications for extended range
  • Apple Intelligence for personalized Siri suggestions
 
IPHONE 16 PRO/IPHONE 16 PRO MAX China pricing and availability:
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IPHONE 16/16 PLUS ADDS PHOTO KEY with APPLE AI Support
As expected, Apple unveiled the iPhone 16, a new smartphone with a new A18 processor and a number of significant upgrades. iPhone 16 and its Plus variant feature significantly improved performance, with a 17 percent increase in system memory bandwidth and advanced 3nm process technology, which results in better efficiency and power consumption. With a 17 percent increase in system memory bandwidth and advanced 3nm process technology, the performance of iPhone 16 and its Plus versions is even better, with gaming performance that rivals the 3A games of the iPhone 15 Pro, and longer battery life thanks to the increased battery capacity.
 
iphone 16 adds a camera button with visual intelligence.
In terms of photography technology, iPhone 16 features a new 48MP wide-angle main camera with 2x lossless zoom and 4K/60 fps Dolby Vision recording. Additionally, a new camera control button gives users more flexibility to activate various photography functions, such as adjusting the aperture size, to further enhance the experience. The Visual Intelligence feature allows users to take a picture of what's in front of them, quickly access information, and even use Apple AI or ChatGPT directly from the camera, creating a whole new level of camera interaction.
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SIRI Gets Smarter with APPLE INTELLIGENCE
iPhone 16 also expands the range of uses with the addition of satellite communications and introduces Apple Intelligence, making Siri smarter and providing more personalized suggestions. Users can also generate emoji from text and easily find specific photos in albums, significantly increasing the usefulness of the smart assistant.
Key features of iPhone 16/iPhone 16Plus:
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AIRPODS 4 音色提升 首推主动降噪版本 - Equipped with A18 processor for significantly higher performance and lower power consumption
  • 48MP wide-angle main lens with 2x 12MP lossless zoom
  • Supports 4K/60 fps Dolby Vision recording
  • New camera controls for flexible access to photography functions
  • Visual Intelligence function for real-time information
  • Expanded range with support for satellite communications
  • Apple Intelligence for personalized Siri suggestions
  • Support for text to emoji and quick photo searches
 
IPHONE 16 and IPHONE 16 PLUS pricing and availability:
AIRPODS 4 Tone Enhancement Debuts Active Noise Cancellation Version
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Apple recently announced the all-new AirPods 4, headphones that offer significant improvements in sound quality and functionality. the AirPods 4 start at $129, with active noise-canceling versions priced from $179. The headphones introduce active noise cancellation for the first time and feature a Transparency Mode that allows users to hear their surroundings more clearly when they need to. In addition, the charging case has been changed to a USB-C connector and supports the seek function for a more convenient experience.
AirPods 4 utilizes the latest H2 chip, which delivers significantly better sound quality in both bass and treble, and supports spatial audio technology for an immersive listening experience. Users can now interact with Siri by nodding or shaking their heads. The device is also equipped with a force sensor, allowing users to quickly answer calls and other actions with simple gestures.
Additionally, the AirPods Max does not have the rumored second generation, but offers more color options. Technology is based on changing colors
 
AirPods 4 Highlights Summary
  • Support for active noise cancellation and pass-through mode for the first time
  • Charging case changed to USB-C, supports seek function
  • H2 chip for improved sound quality
  • Support for spatial audio and tap-to-answer Apple AirPods 4 pricing and availability:
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APPLE WATCH SERIES 10 features the new S10 chip and 30% more screen real estate.
The Apple Watch Series 10 was officially unveiled at the launch event and will come with WatchOS 11 pre-installed, priced from $399 and available on September 20th. The new watch features the new S10 chip, which not only improves background noise on calls, but also supports quick translation. In addition, the Apple Watch Series 10 adds sleep apnea detection, which detects and analyzes data and provides reports through an app, and is expected to be available in 150 countries and regions.
In terms of design, the case of Series 10 is made of aluminum alloy and polished to a thickness of 9.7mm, which is 10% thinner than its predecessor. The titanium version is available in gold and black, with a reflective finish that enhances the overall elegance. As for the screen, Series 10 features a 30% larger area, a more rounded bezel, and for the first time, a wide-viewing angle OLED panel that is 40% brighter. In addition, the watch is water resistant to 50 meters and supports fast charging for a better experience in the water and in everyday use.
Apple Watch Series 10 product highlights:
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  • WatchOS 11 preloaded
  • New S10 chip for improved call quality
  • New sleep apnea detection
  • 30% larger screen area and 40% brighter screen.
  • Lightweight design with a case thickness of 9.7mm.
  • Water-resistant up to 50 meters with fast charging
  • Built-in water depth, water temperature and tide apps for water activities
  • Powerful Battery
 
APPLE WATCH ULTRA 2 IN BLACK: Optimize your workouts.
The new black Apple Watch Ultra 2 will be available on September 20 for $799 USD. The new watch works with WatchOS 11 to deliver even more optimized athletic training, and is designed to be powerful enough to support users through an entire triathlon, making it the perfect choice for sports enthusiasts. Design-wise, the new Titanium Titanium Milanese Loop, as the name suggests, is made of lightweight and strong titanium. The design of the strap has been changed to a closure similar to that of a parachute jumping buckle, providing the user with a safer and more comfortable wearing experience. The case is sandblasted and PVD treated for durability and aesthetic appeal. Ultra 2 also introduces a variety of new band designs, including a three-dimensional band created in collaboration with Hermès, a leading French brand, that allows users to express their individuality in both sports and everyday life.
New Apple Watch Ultra 2 product highlights:
  • Enhanced workouts with WatchOS 11
  • New dark black color
  • Titanium Milanese Loop
  • Sandblasted and PVD-coated case
  • New band design: Hermes Cubic Band
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