Apple 2025 Launch Event: Major Updates to the iPhone 17 Series — Everything You Want to Know Is Right Here / 2025-09-10

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AirPods 3

Extraordinary

Multi-porous acoustics. A new experience. Computational audio. Noise cancellation doubled. 4x noise reduction experience.

Real-time translation feature!

Accurate expression. Can even read aloud. Powerful computational audio capabilities.

The most fitting AirPods yet. Greatly improved water resistance.

Even includes heart rate monitoring — which is honestly a bit over the top. I’ve always felt Apple enters every industry with a top-tier version. You might not trust some professional devices, but you have to trust Apple. Actually, I don’t either, but that’s the truth.

Battery life: 8 hours with noise cancellation, 10 hours with transparency mode.

$249 USD

Apple Watch

The Apple Watch feels like a silent presence on my wrist — I barely notice it.

Maybe I just don’t know how to use it yet. But hey, it’s Apple, haha.

Suddenly remembered when I went hiking and the Apple Watch kept prompting me to make an emergency call because I hadn’t hiked in a while and my activity data was abnormal. It kept alerting me throughout the hike.

Screen glass scratch resistance doubled

Health monitoring features

Apple Watch is used by many medical institutions as a medical device.

Apple Watch SE

Who would’ve thought the Apple Watch now has 64GB of storage? Now I understand why — it can play music too.

Still talking about the 26 system update — a real disaster. I upgraded all my devices to 26 and it was a nightmare. Honestly, don’t try beta versions unless you’re ready for pain.

Apple Watch Ultra

Launching September 19. Not much detail introduced.

Star of the Show: iPhone 17 Debuts

ProMotion display: 120Hz - 1Hz

3000 nits outdoor brightness.

Super Ceramic Shield panel with 7-layer anti-reflective coating.

Apple A17 processor, 3nm

Supports large model functionality

Apple AI features — just take a look, it’s got that “freedom rice” vibe.

Camera upgrades

48MP rear camera. Apple’s smearing algorithm is no longer an issue.

Auto composition — vertical or horizontal shots all handled with one orientation.

This feature is super practical. One direction for both portrait and landscape shots.

Apple iPhone 17Air

Super slim experience, looks great. Has a bit of a Google vibe and is drop-resistant.

Apple’s launch event was truly a visual feast — great shots, great design, excellent lighting.

Thin but full of surprises — mainly it’s bend-resistant.

Apple chips are truly king-tier — great performance and power efficiency.

A19 PRO chip

CPU integrates machine learning and neural network acceleration.

New Bluetooth wireless transmission — much faster and lower power consumption.

Tim Cook just said this is the biggest upgrade?

Dual front and rear camera usage

Extremely advanced eSIM functionality — I even went to Japan just to buy an iPhone for this feature and experience the beauty of tech evolution.

Currently, all versions in Greater China do not support eSIM.

Super slim — pair it with a power bank and it’s a perfect match.

What will the new product line bring?

iPhone 17Pro — The Grand Finale

A slab of steel as art, haha. Big battery, Google vibes — who copied who?

Super Ceramic Shield panel.

Really curious about the imaging system — any major upgrades?

Used to Pro, now want to try Max.

But it’s aluminum — the stainless steel era is over. Still worried about bending.

Super Ceramic Shield — even the best materials can’t beat a key scratch.

Imaging system

All models feature 48MP sensors

4x and 8x telephoto

40x digital zoom

Looks stunning. RAW output — Apple still leads.

Check out the sample shots

Video enhancements

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Pricing

iPhone 17 — $799 USD

iPhone Air — $999 USD

iPhone 17Pro — $1099 USD

iPhone 17Pro Max — $1199 USD

Which one is your pick?

What are your plans for buying a new phone this year? Share your thoughts on this launch event.

Let me know if you’d like this formatted into a presentation or article layout.